ABOUT mediaxiom
Our Mission
Mediaxiom's mission is to take your
organization to the next
level and beyond
Value Creation
Change agents who optimize
the intrinsic value of
media companies
Specialities: Strategy: product
development; market intelligence;
branding; marketing; content models; audio and video production; interactive media platforms;
and media ecosystems
Specialities
About Our Founder
David Charmatz
Founder & President
720.219.5794
Generates sound business analytics that influence product / service innovation as well as helped evolve market leading brands like Nickelodeon, TV Land, A&E, The History Channel, Starz, Encore, and Movieplex. He drives strategic initiatives and operational efficiencies;
David Charmatz
Founder & President
720.219.5794
Generates sound business analytics that influence product / service innovation as well as helped evolve market leading brands like Nickelodeon, TV Land, A&E, The History Channel, Starz, Encore, and Movieplex. He drives strategic initiatives and operational efficiencies; launches products; improves cash flow; and increases profit margins.
GENERAL ACCOMPLISHMENTS
Bridges the gap between creative resources and corporate imperatives as well as won numerous industry awards.
- Finds alternatives and opportunities to meet and surpass corporate goals
- Develops and launches domestic and international products
- Creates effective marketing and strategic business plans
- Boosts brand awareness
GENERAL ACCOMPLISHMENTS
Bridges the gap between creative resources and corporate imperatives as well as won numerous industry awards.
- Finds alternatives and opportunities to meet and surpass corporate goals
- Develops and launches domestic and international products
- Creates effective marketing and strategic business plans
- Boosts brand awareness, driving market share
- Maximizes operations and advertising ROI
With a BA in Economics from Brooklyn College, he continued his professional development with courses in management from Harvard Business School and Fairfield University. A member of CTAM, NAMIC, and RMCA, has published articles, and has spoken at various industry conferences. He also served as Chairman of the Board for the Denver Film Society and is Co-President of C.I.N.E.M.A.
SELECTED ACCOMPLISHMENTS
Led Successful Product Re-launch. Starz sought higher profile in the marketplace. Aggressively re-branded 13 channels, on- and off-air elements and subsequent websites. Directed positioning, design and packaging of Movieplex and its two sister channels. The latter two channels initially generated over $9M in annual licensing fees.
Devised Effective Service Tiering Plan. Starz faced inevitable tiering of its on demand services. Proactively created strategic plan to strengthen packages, enabling retention of licensing fees. Saved hundreds of millions annually and added millions of additional subscribers.
Developed Profitable Website. Nick wished to increase awareness of Nick Jr. and its relevancy among pre-school parents. Led site planning, positioning, and messaging, creating successful core design that is still in use. Increased brand awareness and usage, delivering over $2M in annual advertising and affiliate website sales revenue.
Created and Launched Lucrative New Product. Recognized chance to leverage a key audience with a new channel. Developed and launched The History Channel, aggressively driving brand. Built audience and propelled subscriber base to 30 million households in first year. Helped drive $30M+ annual licensing revenue.
Executive in Charge of Product
Created and Launched Lucrative New Product. Recognized chance to leverage a key audience with a new channel. Developed and launched The History Channel, aggressively driving brand. Built audience and propelled subscriber base to 30 million households in first year. Helped drive $30M+ annual licensing revenue.
Executive in Charge of Production. Starz wanted to begin its foray into originals. My team oversaw the production of B Side, Dead Prez: It's Bigger Than Hip Hop, Looking for Starz, Stand Up or Shut Up, How in the Hell Did I Get Here?, The ‘Wood, Special Sauce, and Jacked: Ludacris. Plus executive produced the 2015, 2016, and 2017 Colorado Art Tanks.
Boosted Afternoon and Evening Ratings. A&E promoted only its nighttime programming block. Assessed revenue opportunities, devising promotion for morning and afternoon programming. Boosted daytime ratings by 25% and nighttime ratings by 10%, garnering $8M in incremental advertising revenue.
Interactive Television. Executive produced the online portion of one of the first TV/Online synchronized television programs. Hired the talent, Mr. T, hired and managed the technology partner, interfaced with on air, oversaw PR, and devised the ad sales strategy. Usage of the online component led to TVLand.com tripling its monthly numbers.
Accolades & Contributions. Winner of industry awards. Has been interviewed on camera by CNN, CBC, BBC, as well as local TV stations, streamers, and podcasters. Plus, is interviewed by many print publications and bloggers and is a guest lecturer and mentor.
Capabilities
Marketing Strategy
Our team of experts will work with you to create a customized marketing strategy that will help your business stand out from the competition.
Market Intelligence
Variety of Methodologies: Surveys, focus groups, in-depth interviews, and social listening.
Consumer Insights: Analyzing attitudes, purchasing behaviors, and preferences.
Market Intelligence: Identifying trends, competitive landscape, and market segmentation.
Actionable Outcomes: Driving innovation, risk mitigation, and strategic decision-making.
Brand Development
We'll help you create a strong brand identity that resonates with your target audience and sets your business apart.
Social Media Management
Our social media experts will help you build a strong online presence, engage with your audience, and drive sales.
Content Marketing
We'll help you create high-quality content that resonates with your target audience and drives traffic to your website.
Search Engine Optimization
Our SEO/SEM/AIO experts will help you optimize your website and content to improve your search engine rankings and drive more traffic to your site.
Email Marketing
We'll help you build an email marketing campaign that engages your audience and drives sales.